Research papers on customer based brand equity
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. We built the conceptual model based on Aaker’s (1991) and Keller’s (1993) conceptual models, on the empirical models built on Aaker’s (1991) model as well as on the results of. The antecedents of brand equity denote the differential effect of brand knowledge on the consumers’ response to marketing efforts of a brand. The paper aims to measure the Brand Equity of Grameenphone Ltd. Customer Based Brand Equity (CBBE) is the form of equity, including brand purchase order thesis awareness, perceived quality, brand associations, emotional connection, brand loyalty, and various other measures. Consumer-based brand equity (CBBE) measures what consumers think and feel about the brand, whereas sales-based brand equity (SBBE) is the brand intercept in a choice or market share model T1 - Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market. The current article aims to identify the various determinants of customer-based brand equity in the banking industry and to verify whether these determinants vary across bank types Cross-Cultural Model of Customer-Based Brand Equity for a Tourism Destination The IUP Journal of Brand Management, Vol. Abstract: The Purpose of this paper is to highlight the major contributions in the process of developing and measuring customer based brand equity (CBBE) models by looking into the contributions of different researchers in this field. The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. L’Oreal’s success is proof that when done right, global branding can speed growth in mature consumer-products companies even when global markets themselves are shaky. To measure this, Millward Brown's Brand Dynamics Pyramid & Keller's CBBE (Customer. Consumer-based brand equity The conceptualizations of consumer-based brand equity have mainly derived from cognitive psychology and information economics. Brand equity facilitates in the effectiveness of brand extensions and brand introductions The research of brand equity has experienced the change from the early stage of the company’s financial angle of view to the customer’s angle of view; this article is mainly from the latter. Brand knowledge is divided into two components: brand awareness and brand image T1 - Exploring the Sources of Consumer-Based Brand Equity in research papers on customer based brand equity the Cryptocurrency Market. N2 - The present study adopts a qualitative approach to explore the nature and sources of consumer-based brand equity (CBBE) in the cryptocurrency market Customer Based Brand equity (CBBE) Model to measure. Measures of consumer-based brand equity are classified as either direct or indirect. The customer-based brand equity is a set of brand-related associations held by the consumers in their memory (Keller, 1993). Researchers in marketing heavily use this concept; and. Henninger, Eva Helberger Business International Journal of Business and Globalisation 2019 The luxury fashion market is predicted to continue to grow rapidly, as millennial are becoming the new luxury consumers More recently, Netemeyer et al. Lassar, Banwari Mittal, Arun Sharma Published 1 October 1995 Business Journal of Consumer Marketing Brand equity is very important to marketers of consumer goods and services. Customer knowledge about brands enables marketers to make the right choices by equipping them with knowledge about loyalty, customer satisfaction, branding, and innovation among others European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 08 , Issue 03 , 2021 3297 market. Moreover,self-concept, perceived personal ag e, self-personality, and nostalgia. From the outset this paper, then, becomes a comparison of different CBBE models European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 08 , Issue 03 , 2021 3297 market. Thus, it is crucial that marketers build strong brand loyalty in their customers through brand identity, meaning, response, and relationship with the brand.. Brand knowledge is another important element of consumer-based brand equity, which creates the differential effect for driving brand equity. N2 - The present study adopts a qualitative approach to explore the nature and sources of consumer-based brand equity (CBBE) in the cryptocurrency market However, limited number of researchers conducted on brand equity via wedding tourism. (GP) in terms of Customers based Brand Equity. Journal of the Asiatic Society of Mumbai A CONCEPTUAL REVIEW ON RELATED DIMENSIONS OF BRAND EQUITY AND THEIR IMPACT ON CONSUMER BUYING BEHAVIOUR Research Full-text available Jan 2022 Tanya Kumar. Measuring customer‐based brand equity Walfried M. N2 - The present study adopts a qualitative approach to explore the nature and sources of consumer-based brand equity (CBBE) in the cryptocurrency market European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 08 , Issue 03 , 2021 3297 market. ,The authors carried out a quantitative.